barnyard

barnyard is a brand style guide for a farmers market aimed at high schoolers who value accessibility. the branding for barnyard is fun and vibrant to match the intended atmosphere of the community. the logo for barnyard is geometric and fun. the simplicity of the design draws the eye in and allows every person to connect. every choice for the brand is purposeful. the colors selected are bright and bold while also ensuring the content will be legible. meanwhile, the typeface used is simple, clean, which allows the words to be visible in every situation.